WK Wielrennen

WK Wielrennen

During this 100th anniversary of the World Cycling Championships, we not only look back at the many champions who have worn the rainbow jersey, but we also look forward to the future. That is why the organizers of the World Championships and Sport Flanders are joining forces to set up a real Innovation Hub during the 2021 UCI Cycling World Championships. How will cycling fans, recreational cyclists and TV viewers experience cycling in the future? Lifelike was asked by Flanders Classics to create a ‘future of cycling’ experience. In the Future of Cycling Experience you will be immersed in the search for the answer.

Flanders Classics

AR booth for World Championship cycling

WK Wielrennen


We created an Immersive cycling experience, were users can ride through a digital world and race against virtual challengers. A mobile iPad (iOS) application was build using the new iPad Lidar camera that automatically segments the cyclist and places them in a virtual Tron like environment. The challenge was successfully experienced by members of the Belgian parliament and attendees for the World Championship innovation hub in Leuven.

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